The Truth Behind The Tiger Woods Brand –

Everyone knows that Tiger knows that he has built a golf empire over past few the years. Golf has given him the ability to generate revenue from endorsements such as apparel, books, games and etc. He has strategically positioned himself in such a way that these revenues function as derivatives to pay him and his family over and over again. In essence the Tiger Woods brand/image is an icon to golfers across the globe, because there is no one that can deny he is one of the best at his business. THAT WAS UNTIL THE 2010 SCANDAL!

Basically what has changed –

Too bad for the Tiger Woods brand/image (and unfortunately for his immediate family), his personal set backs may negatively impact on his business in 2010. Unless he can remain focused and somehow restore his image in the public eye, the Tiger Woods brand/image and business will ultimately suffer in the short term. It does not have to suffer? But it does not have to be that way for his business. Nor does it have to be that way for internet marketing or online businesses. In fact, because of social media sites like FaceBook, YouTube and Twitter, the online marketing business is thriving in 2010 and well beyond. And yes they are free advertising platforms for all types of opportunities. But only if they are used correctly.

The correlation between Tiger and Branding –

So exactly what does Tiger Woods and internet marketing have to do with a home based business opportunity? In a one word answer, they correlate with branding an image that is recognizable. The Tiger Woods association with golf is synonymous, because he has branded his image to represent one of golfs elite players. Successful internet marketers have learned this and have built their home based business empires by replicating the process. The brilliance behind the Tiger Woods model is that he figured out this one simple strategy. Once the dust settles, he will continue building the Tiger Woods name in association with golfs elite again. This will once again provide him with derivatives that will pay him and his family over a lifetime. But knowing how competitive Tiger is, the setback will only be temporary. Tiger will be back and his image will be bigger than it was before.

What Woods is now undertaking is on a scale unlike anything that he or any other athlete has attempted before. Uncharacteristically, his timing is terrible. He is entering the real estate business just as the economy seems moribund—and if anything, the golf business is in a worse state. The National Golf Foundation, an industry trade group, reported that 2008 was the worst year in two decades for opening new golf courses, with the sluggish real estate market as the leading negative factor. It also noted that 2008 was the third year in a row with “zero to slightly negative net growth in supply”—meaning that more courses went out of business than opened.